We are intrigued to see companies adjust their mission statements and business models to fit into a sustainability mold. As a medium size family business, fishing hook and line off the small island community of Cape Sable Island sustainability is in our DNA by default. It’s as natural to us as breathing. We depend on the ocean for our living, the community for its workforce. In turn the community depends on us for jobs that support the local economy and processing of the fish they work hard to provide. We do not require a study or a focus group to determine how organic we are. It has been our way of life in the past, present and will continue to be in the future.
Sustainability doesn’t stop at the ocean. As a business have a responsibility to the community, our employees and environment. We are proud of our little piece of the earth and strive to make it a better place to live. Leading by example is our means of doing this. We actively organize local rides and runs, volunteer, support local teams and encourage others to do the same. To be environmentally sustainable we have taken steps to reduce our carbon footprint by implementing energy efficiency measures in our facility. After all, you will only get out of something what you put into it.
The foundation of our business is built on quality. We may lose a sale on price, but we are confident that we will never lose one on quality. With our production facility a few feet from our head office, it allows us to be hands on with production, making sure that the product packed, is one we would to take home to eat. With all the white noise that is sustainability, it’s hundreds of certifiers and numerous rankings and lists we feel that quality has gotten lost in the discussion. A high listing on a “good choice” list does not guarantee a beautiful product. We work hard to find the best quality possible from sustainable fisheries around the world. Let’s be honest, our only job as a producer is giving our customers a product that they will come back for years into the future. This is our definition of true sustainability.